A Step-by-Step Guide to Creating a Custom GPT in ChatGPT

Custom GPTs allow you to build a personalized AI assistant tailored to your business or personal needs, without writing a single line of code. Whether you want an internal assistant for your team, a knowledge bot for your clients, or a personal productivity helper, Custom GPTs make this possible.
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Ima Miri
Founder

In this guide, I’ll walk you through exactly how to create a Custom GPT in ChatGPT, step by step.

Step 1: Make Sure You’re on a Paid ChatGPT Plan

To create a Custom GPT, you must be on a paid ChatGPT plan.

Custom GPT creation is not available on the Free plan.

You can create a Custom GPT if you’re on:

  • Go plan
  • Plus plan
  • Business / Team plans
  • Any higher-tier paid plan

Once you upgrade, the Custom GPT feature becomes available automatically.

Step 2: Open “Explore GPTs”

After upgrading:

  1. Look at the left-hand sidebar
  2. Click Explore GPTs

This takes you to the GPT marketplace where:

  • You can browse existing GPTs created by others
  • Or create your own from scratch

Step 3: Click “Create” (Top Right)

On the Explore GPTs screen:

  • Look at the top right-hand corner
  • Click the Create button

This opens the Custom GPT builder.

Step 4: Understand the Purpose of a Custom GPT

Before configuring anything, it’s important to be clear on why you’re creating a GPT.

A Custom GPT is essentially a personalized assistant that:

  • Follows specific instructions
  • Uses your documents or knowledge
  • Behaves consistently based on defined rules

You can build one for:

  • Business use (sales, marketing, internal ops, support, training)
  • Personal use (career assistant, resume helper, research assistant)
  • Client-facing use cases

Step 5: Configure Basic GPT Information

Inside the Configuration section, you’ll define the basics:

1. Name

Give your GPT a clear, descriptive name.

2. Description

Explain what your GPT does and who it’s for.

3. Instructions (Most Important Part)

This is where your prompting skills matter.

A strong instruction setup usually includes:

  • Role – Who or what the GPT is
  • Rules – Boundaries and constraints
  • Tasks – What it should help with
  • Examples – Sample inputs and outputs
  • Output format – How responses should be structured

This ensures your Custom GPT behaves consistently and clearly understands how to interact with users.

Step 6: Add Conversation Starters

Conversation starters are clickable prompts users see when they open your GPT.

They help users:

  • Understand what the GPT can do
  • Start a conversation instantly

Examples:

  • “Help me create a sales email”
  • “Summarize this document”
  • “Generate ideas for my campaign”

Step 7: Upload Knowledge & Documents

You can upload files to give your GPT additional context.

Examples:

  • Business documents
  • SOPs
  • Marketing assets
  • Internal playbooks
  • Resumes or personal documents

This is especially powerful for:

  • Internal business assistants
  • Training bots
  • Knowledge-based GPTs

Step 8: Choose the GPT Model

Next, select which model your Custom GPT should use.

  • ChatGPT will recommend a default model
  • You can change it based on your needs (speed vs reasoning depth)

For most use cases, the recommended model works perfectly.

Step 9: Enable Capabilities

In the Capabilities section, you choose what your GPT can do:

Options include:

  • Web search
  • Canvas
  • Image generation
  • Code interpreter
  • File analysis

Examples:

  • Coding assistant → enable code interpreter
  • Image assistant → enable image generation
  • Text-only assistant → enable web search & canvas only

Choose only what your GPT actually needs.

Step 10: (Optional) Add Actions & APIs

If you want your GPT to interact with external systems, you can define Actions.

This allows your GPT to:

  • Call APIs
  • Fetch data from external tools
  • Trigger workflows outside ChatGPT

You’ll configure:

  • Authentication method
  • API endpoints
  • Inputs and outputs

This step is optional and only needed for advanced use cases.

Step 11: Create & Share Your GPT

Once everything is ready:

  1. Click Create
  2. A popup appears asking how you want to share your GPT

You can choose:

  • Only me → Private GPT
  • Anyone with the link → Public GPT

Click Save.

Step 12: Access & Share Your Custom GPT

After saving:

  • Your Custom GPT appears on the left-hand sidebar under GPTs
  • You can start chatting with it immediately

If it’s public:

  • You’ll receive a shareable link
  • You can send that link to anyone

Your Custom GPT is now live and ready to use.

Final Thoughts

Creating a Custom GPT is one of the most practical ways to turn ChatGPT into a real assistant tailored to your exact needs — whether for work or personal use.

If you found this guide helpful:

  • Share it with someone exploring AI
  • Check out our AI tools directory to discover useful tools
  • Or get in touch if you’d like us to run an AI masterclass for your team

Thanks for reading, and happy building 🚀

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