What does AIPoint do?

AIPoint is a business development partner for specialist B2B firms serving infrastructure, resources and industry in Australia and New Zealand. We help firms generate leads and win work through AI search visibility, multi-channel outreach and account-based marketing.

Who does AIPoint work with?

Specialist B2B firms whose clients are in infrastructure, resources and industry. That includes engineering and technical consultancies, construction and project services firms, safety, risk and compliance advisers, certification and quality firms, OT and cyber security firms, energy advisers, and industrial service and supply firms.

Does outreach work in relationship-driven industries?

Yes, when it's done well. Outreach doesn't replace relationships. It starts them sooner, with operations, project and site managers you wouldn't meet through referrals. Each message is written for the person's role and site, and the relationship is still yours to build.

What is AI search visibility?

It means your firm is named when buyers ask ChatGPT, Perplexity, Gemini or Google who provides your service. We check what those tools say about you today, then add the pages, content and mentions that get you into the answer.

How is AIPoint different from a lead generation agency?

Most lead generation agencies send your current pitch to a bigger list. We start earlier: which companies to target, who to contact inside each one, and what each person needs to hear. Then we run the outreach.

Where should a firm start with AIPoint?

It depends on what's missing. If buyers can't find you, start with AI search. If you need more conversations, start with outreach. If you're after a few large accounts, start with ABM. We'll suggest to book a call with us.

Does AIPoint use AI to write outreach?

We use AI for research, buying signals, data and first drafts. A person checks every message, and you approve it before it's sent.

What is a lead magnet, and why does AIPoint use one?

A lead magnet is something useful a buyer gets for replying or signing up, such as a short list of companies in their sector, a market snapshot or a checklist. It gives people a reason to start a conversation, without asking them for a meeting.

Is cold outreach legal in Australia?

Yes, when it follows the rules. We follow the Spam Act 2003, the Privacy Act 1988, the Do Not Call Register Act 2006 and New Zealand's Unsolicited Electronic Messages Act 2007. Every email has an unsubscribe link, and an opt-out on one channel applies to all of them.

Get found.
Get in front.
‍Win the work.

Business development partner for specialist B2B firms serving infrastructure, resources and industry across Australia and New Zealand.

We help you get found online, reach the companies you want to work with, and turn their interest into conversations.

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ROI Calculator

AI Search Visibility

Market Discovery

Signal-based Targeting

LinkedIn Outreach

Email Outreach

Cold Calling

LinkedIn Content

LinkedIn Ads

Trusted by specialist B2B firms across Australia and New Zealand

Where growth usually gets stuck

You're good at the work. The hard part is getting in front of the people who buy it.

Most of your work comes from referrals

It's a good sign: clients trust you and send others your way. But you can't plan around it, and a quiet quarter can arrive without warning.

You're not sure who to go after next

There are more companies that could use you than you think. What's missing is a clear list of who needs you now, and who to speak to inside each one.

The accounts you want do not know you exist

Cold emails don't get replies

Your buyers are pitched every week by firms that know nothing about their operation. After a while, they stop opening them.

Your competitors are easier to find

When a buyer searches for the service you offer, another firm's name comes up first, even when your work is better.

How we help you win more work

We use the channels your buyers actually respond to. You get on with the work

AI Search Visibility

Get named when buyers ask Google or ChatGPT who does what you do.
‍
✓ What AI and Google say about you today
✓ Website set up for AI tools
✓ Landing pages that turn visitors into enquiries
✓ Monthly tracking of what AI says about you

Market Discovery & Outreach

Find the market where your expertise wins. Then start the conversations that win new work.

✓ Market discovery
✓ Signal-based prospecting
✓ Campaign strategy
✓ Multi-channel outreach
✓ Hooks and lead magnets that start conversations
✓ Monthly reporting and optimisation

Account-Based Marketing

Go deeper into the accounts that matter most.

‍✓ High-value target accounts
✓ Ads and content built for those accounts
✓ Direct outreach to decision makers, with your approval
✓ Engaged accounts handed to you
✓ Monthly reporting and optimisation

Engagement Model

Choose how you want to work with us.

Done For You

We run it all for you: discovery, setup, campaigns and monthly reviews. You focus on the work.

Best for firms that want more conversations without hiring or buying tools.

Done With You

We set it up for your market, then train your team to run it.

Best for firms with someone in-house who can own business development.

How It Works

You approve everything. We do the work.

Check

We look at who you sell to now, where you win, and where new work is most likely to come from.

Plan

We choose the targeted accounts, the person to contact and the channels, and write the pitch for each role.

Launch

Outreach goes live. You approve every message before it's sent.

Hand over

Interested buyers come to you with notes on who they are and what they asked. We review the results with you every month.

Case Studies

Results our clients have seen

594 calls to prospects who ignored email and LinkedIn — and what happened when an AI voice agent followed up.

Voice AI: The Future of Sales Conversations

21 Qualified Opportunities in 30 Days

See All Case Studies

I'm Ima Miri, founder of AIPoint

I spent 20 years in tech, 10 of them building AI and advertising systems at The Trade Desk and eBay. My job was to work out who to reach, when, and with what message. At AIPoint, I do the same for specialist B2B firms, so the people who buy their work hear from them first.