CRM Marketing

CRM Marketing is AIPoint’s follow-up service for specialist B2B firms. We keep the contacts in your CRM up to date, then run email and SMS follow-up, so enquiries, past clients and quiet quotes turn into sales conversations.
Why follow-up matters
Most firms have more leads than they think: website enquiries, people met at events, past clients, quotes that went quiet. Without follow-up, they go cold.
Contact details also go out of date fast. People move roles and companies, and emails bounce. Up-to-date contacts mean your messages reach the right people.
What’s included
- CRM data enrichment: contacts updated, gaps filled, duplicates removed
- Email marketing and follow-up sequences
- SMS follow-up for inbound leads
- Set up and run in your CRM
- Consent and opt-out on every message
- Monthly reporting and optimisation
How it works
- Clean: We update your contacts and remove duplicates.
- Set up: We set up email and SMS in your CRM, with consent and opt-outs in place.
- Follow up: We write and run sequences for new enquiries, past clients and quiet quotes. You approve every message.
- Hand over: Interested buyers come back to you with notes. Every month we review the results and adjust.
Works with our other services
AI search brings new enquiries in. Outreach starts new conversations. CRM Marketing makes sure none of them go cold.
Best for
Firms with a CRM full of contacts nobody follows up, a steady flow of inbound enquiries, or a CRM in place and no one to run it.
We'll review your information and contact you within 24 hours to discuss how we can help.
Frequently Asked Questions

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