CRM Optimisation

We clean, enrich, connect and migrate your CRM, then turn the contacts you already have into conversations.

CRM optimisation, integration, migration and data enrichment for B2B firms

Past clients, lost proposals, old enquiries. Most firms are sitting on years of contacts they’ve stopped talking to. The emails bounce, the job titles are out of date, the tools don’t talk to each other, and the team ends up working from spreadsheets.

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We fix the system and the data in it. Whether your CRM needs cleaning up, connecting to the rest of your tools, or moving to a new platform, we get it into shape. Then we find the contacts worth talking to and help you restart those conversations.

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It’s also the best first step before entering a new market: start with the relationships you already have.

How it works

1. Optimise: a CRM your team trusts, with clean records, clear pipeline stages and no duplicates.

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2. Enrich: missing and outdated details filled in, so every contact is complete and reachable.

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3. Connect: your CRM integrated with your email, LinkedIn and other tools, or migrated to a new platform without losing data.

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4. Reactivate: the contacts worth talking to prioritised, then campaigns that bring past clients, lost proposals and dormant enquiries back.

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Best for firms with years of contacts in their CRM and no clear view of which ones are worth contacting.

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One-off project, with optional ongoing campaign management.

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Packages

We deliver AI sales systems as monthly subscriptions, not one-off projects.
Starter
Growth
Scale
Get in touch
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Frequently Asked Questions

Common Questions About Working With AIPoint
frequently asked questions
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What is LinkedIn account-based marketing?
How is this different from LinkedIn lead generation?
Do you use my LinkedIn profile?
What are buying signals?
What happens to accounts that don't reply?
Will the messages and posts sound like me?
Is this compliant with Australian law?
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‍next market?

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