LinkedIn Account-Based Marketing

How it works

1. Choose: We learn who your best clients are and why they hired you, then build your target account list from that. You approve the list and the messaging before anything sends.

2. Reach: We start conversations with the decision makers, on LinkedIn first and by email for those who do not reply. Accounts showing buying signals go first. We handle every follow-up and hand you the replies, with the context you need before the call.

3. Stay in front: Content and nurture keep your name familiar to the accounts that are not ready yet. When they need someone, they already know you.

4. Review: A plain-language report on accounts engaged, conversations started and meetings booked, and what we are changing next month. You talk to the person who runs your campaigns, not a support queue.

What we need from you

• An hour to start, so we understand who you sell to and why they buy
• A quick review of the messaging before launch
• Time to take the meetings

Best for Founders and partners of professional services firms who rely on referrals, have no sales team, and know which clients they want more of.

The result You choose who you talk to next. When they are ready, they already know your name.

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ADD-ONS

LinkedIn Ads

Short description Ads shown only to your target accounts, so the people you are talking to also see your name in their feed.

Details Outreach starts the conversation. Ads make your name familiar. We run ads to the same decision makers on your account list, using your own posts and formats matched to where each account is, with a budget sized for the Australian and New Zealand market.

How it works

• We check your list is big enough to advertise to before you spend
• We build and run the campaigns, and refresh the ads before they go stale
• We report on which target accounts are engaging
• If ads are the wrong spend for you, we tell you

Good to know Works best with a larger account list and an ad budget of around $3,000 a month, paid directly to LinkedIn. Recommended minimum of 6 months.

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LinkedIn Live or Webinar

Short description A session your target accounts are invited to. We run it, you present.

Details Your expertise is the best sales asset you have. A live session puts it in front of a room of prospects at once and turns cold accounts into a warm audience.

Most webinars fail for predictable reasons. The topic is what you want to teach rather than what buyers want to learn. Half the people who register never turn up. The session ends with "any questions?" instead of a next step, and nobody follows up. We run this format for ourselves every three weeks, and we build the same one for you.

How it works

1. Topic and offer: we find the topic your buyers would give an hour for, and the next step that turns an attendee into a booked call
2. Invite: the registration page, LinkedIn promotion and direct invitations to your target accounts
3. Show-up: reminders written as reasons to attend, not calendar pings
4. Session: we prepare the structure, the slides and the close. You present
5. Follow-up: separate messages for attendees and no-shows, calls booked with context, and the recording turned into content for the next session

Good to know Recommended minimum of 3 sessions. One session proves nothing; the third one has an audience.

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CRM Integration

Short description Leads, conversations and meetings synced into your CRM, so nothing sits in an inbox nobody owns.

Details Every account, reply and booked meeting goes into the CRM you already use, with the context from the conversation, so you see your whole pipeline in one place.

How it works

• We connect your campaigns to your CRM
• New conversations and meetings are logged as they happen
• Your pipeline stays current without manual data entry

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