Webinar Sales Funnel
Webinar Funnels for B2B Service Businesses
Your expertise is the best sales asset you have. A webinar is how you put it in front of forty prospects at once.
Webinars fail for predictable reasons. The topic is what you want to teach rather than what buyers want to learn. People register and half never turn up. The session ends with "any questions?" instead of a next step. Then nobody follows up, and the recording sits in a folder.
We run this funnel for ourselves every three weeks. It is how we fill our own calendar, and we build the same one for you.
Recommended minimum of 3 cycles. One webinar proves nothing; the third one has an audience.
How we work with you
Topic and offer
- We find the topic your buyers would give an hour for, from their questions, not your slides
- We shape the session around one problem and one clear next step
- We design the offer that turns an attendee into a booked call — a pipeline audit, a review, a working session
Registration and promotion
- We write the title, the registration page and the event listing
- We promote it across your LinkedIn, your email list and direct outreach to the people who should be in the room
- We use the webinar as the reason to reach out to accounts that have gone quiet
Show-up
- We run the reminder sequence that moves show-up from 30% to 50% or better
- We write the reminders as reasons to attend, not calendar pings
Session and close
- We structure the session so it teaches something real and ends with the offer
- We prepare the slides, the close and the handling of "send me the recording"
- You present. We handle everything around you
Follow-up and repeat
- We follow up attendees and no-shows separately, because they need different messages
- We book the calls and pass them to you with context
- We cut the recording into the content that promotes the next session
- We report registrations, show-up, calls booked and what to change next cycle
Best for consultants, advisers and service firms whose expertise is the reason clients hire them, and who would rather teach forty people than cold-call forty.
Run as a recurring cycle. Monthly or every three weeks, depending on your audience.
Packages
We'll review your information and contact you within 24 hours to discuss how we can help.
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