The Challenge

Colne Risk Advisory provides specialist risk, compliance, governance, and resilience consulting to Australian organisations.

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Like many professional services firms, their team relied heavily on referrals and existing relationships. While referrals produced high-quality work, they weren't a predictable source of new opportunities.

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They wanted a repeatable outbound system that could consistently start conversations with the right decision-makers without requiring constant manual prospecting.

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That's where AI Point came in.

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Our Approach

Rather than relying on mass outreach, we built a highly targeted outbound campaign combining LinkedIn and email.

The campaign focused on:

• Identifying organisations that matched Colne Risk Advisory's ideal client profile.
• Connecting with senior decision-makers on LinkedIn.
• Starting relevant conversations instead of pitching immediately.
• Following up prospects through personalised email sequences.
• Qualifying interested prospects before handing them over to the sales team.

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The objective wasn't simply generating replies—it was creating genuine sales conversations.

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Campaign Results (30 Days)

In just one month, the campaign generated:

• 20 Qualified Opportunities on LinkedIn
• 1 qualified opportunity from email outreach
• Multiple conversations with senior decision-makers
• A repeatable outbound system that continues generating pipeline

Rather than relying on luck or referrals, Colne Risk Advisory now has a scalable outbound channel that consistently creates new business conversations.

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Why the Campaign Worked

Several factors contributed to the results.

Highly Targeted Prospect Lists

Every prospect matched Colne Risk Advisory's ideal customer profile, ensuring the messaging was relevant from the start.

Conversation-First Messaging

Instead of leading with a sales pitch, the outreach focused on starting genuine discussions around risk, governance, and business challenges.

Multi-Channel Outreach

Using both LinkedIn and email increased overall visibility while allowing prospects to engage through their preferred channel.

Continuous Optimisation

Messaging, targeting, and follow-ups were refined throughout the campaign to improve response quality rather than simply increasing volume.

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The Outcome

While many outbound campaigns focus purely on reply rates, the real measure of success is creating qualified business conversations.

In just 30 days, AI Point helped Colne Risk Advisory:

• Generate 21 qualified opportunities
• Build awareness with over 150 new senior-level LinkedIn connections
• Establish a repeatable outbound process that supports long-term pipeline growth

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Key Metrics at a Glance

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Looking to Build a Predictable Sales Pipeline?

At AI Point, we help B2B companies generate qualified opportunities through AI-powered LinkedIn and email outreach.

Instead of relying solely on referrals, we build outbound systems that consistently put your team in front of the right decision-makers.